Green River Kentucky Straight Bourbon Whiskey is a masterful high rye recipe, aged a minimum of 5 years in traditional rick houses on the historic Green River Distilling campus. More than 130 years since founder John McCulloch established Green River, the distillery was painstakingly renovated on the original grounds.
This rich history and heritage is something that the Green River team took great care to preserve and revive and it was Zehnder's charge to communicate this message and introduce it's namesake bourbon whiskey.
My role was to manage the website project as part of the brand launch which included photo and video shoots, digital and print media campains, onsite and remote events, social media campaigns and more. This required close coordination with the creative, media and PR teams to deliver a cohesive product launch.
Greenriverwhiskey.com is a custom theme built for Wordpress. I was responsible for product management and UX/UI design direction.