Heritage Medical Associates (HMA), is one of the largest independent physician groups in middle Tennessee and competes against major Nashville-area health systems like Vanderbilt, TriStar and Ascension St. Thomas.
After years of make-shift updates, their previous site had become difficult to maintain and was not built for today’s user that utilizes mobile devices to search for services and providers or to schedule appointments. HMA engaged Zehnder to build a mobile-first, user-focused website that employs industry best practices for digital healthcare.
An important deliverable was making sure the CMS enabled the client to easily update every aspect of their site and any future functionality requests would be able to be a seamless addition. To meet this deliverable we built the site using the Zehnder CMS which gave our team the most flexibility to build a system that catered to how the client wanted to work.
My primary responsibilities for this project were product management, UX/UI design direction and information architecture.