SalonBiz Software came to Imaginal Marketing for some help rebooting their website and to get their organic search rankings and Google Adwords campaign back on track.
We needed a site that highlighted the core features of the software and was SEO content-rich but was still in their brand voice. It also had to be super organized and user-friendly, of course.
The Guest Cycle feature was a highlight of the site. It walked through the guest purchase cycle and called out software features that enhance the guest experience, makes the stylst and front desk jobs easier and the salon more profitable.
SalonBizSoftware.com was a custom theme built for Wordpress. I was responsible for UX/UI direction and front-end development.